Affiliate Disclosure
This Affiliate Disclosure explains the commercial relationships between this website ("Site", "we", "us", "our") and the third-party online casino operators and gambling platforms that appear on or are linked from the Site. We are committed to transparency about how the Site is funded and how, if at all, those funding arrangements affect the information we publish.
We encourage you to read this disclosure in full. Understanding how affiliate marketing works and how it relates to the content on this Site will help you evaluate our recommendations with full context.
// Contents
// What Is Affiliate Marketing
Affiliate marketing is a performance-based commercial arrangement in which a website operator – the affiliate – receives a fee or commission from a third-party business when a user referred by the affiliate completes a qualifying action on that business’s platform. In the online casino industry, this typically means that a user clicks a link on this Site, visits a casino platform, registers an account, and makes an initial deposit.
The commission paid to the affiliate is funded entirely by the operator. It does not represent an additional charge to the user and has no effect on the user’s deposit amount, bonus offer, account terms, or any other aspect of their experience on the third-party platform.
Affiliate marketing is a legal, widely used, and regulated commercial model. Many of the largest comparison, review, and information websites across all industries – including travel, finance, insurance, and consumer electronics – operate on affiliate revenue. In the online gambling sector, affiliate relationships are typically governed by the licensing conditions of the relevant gambling regulators.
// Our Affiliate Relationships
This Site participates in affiliate programs operated by licensed online casino platforms. We maintain relationships with a number of operators across various regulated markets. Where a link on this Site directs you to a casino or gambling platform and you register and deposit, we may receive a commission.
The commission structures that apply to our affiliate relationships vary by operator and may include:
- Revenue share arrangements, in which we receive a percentage of the net gaming revenue generated by referred players over a defined period.
- Cost per acquisition (CPA) arrangements, in which we receive a one-time payment for each qualifying referral who registers and deposits above a defined threshold.
- Hybrid arrangements combining elements of both revenue share and CPA.
The specific commission structure applicable to any given operator relationship is a matter between this Site and the operator and is not disclosed in detail on a per-operator basis. What we commit to is that the existence of a commission relationship, in any form, does not determine which operators are featured or recommended on this Site.
// How Referrals Are Tracked
When you click a link on this Site that leads to a third-party casino platform, a tracking cookie is placed on your device. This cookie identifies the click as originating from this Site. If you subsequently complete a qualifying action – typically account registration and an initial deposit – within the attribution window defined by the affiliate program (commonly 30 days), the referral is recorded and a commission becomes payable to this Site.
The tracking cookie does not collect or transmit any personally identifiable information. It records the click event, the originating page, and a timestamp. It does not track your activity on the casino platform, access your financial details, or follow you across other websites.
If you clear your browser cookies between clicking a link and completing a qualifying action, the referral may not be attributed to this Site. This has no effect on your experience with the casino platform or any offer you access.
Further information about how tracking cookies work and how to manage them is available in our Cookie Policy.
// Effect on Editorial Independence
The most important question raised by affiliate relationships is whether they compromise the independence and objectivity of the content on this Site. We address this directly.
Our editorial content – including game reviews, casino assessments, strategy information, and educational material – is produced according to a consistent set of criteria that are applied independently of any commercial arrangement. Those criteria include:
- Licensing status: we do not recommend operators that do not hold a valid license from a recognized gambling regulatory authority.
- Bonus term transparency: we evaluate whether bonus conditions, wagering requirements, and withdrawal restrictions are clearly communicated.
- Responsible gambling tools: we assess whether deposit limits, session time controls, and self-exclusion mechanisms are genuinely accessible.
- Player reputation: we monitor player community feedback, complaint resolution records, and independent review aggregators.
- Platform stability and mobile performance: we evaluate technical reliability, particularly as it affects time-sensitive gameplay.
An operator that does not meet these criteria will not be recommended on this Site regardless of the commission it offers. Conversely, meeting these criteria is a precondition for any operator appearing here – not a consequence of commission size.
Commission rates do not influence the ranking, prominence, or presentation of operators featured on this Site. An operator offering a higher commission does not receive a better review, a higher placement, or more favorable editorial treatment as a result.
// Identifying Affiliate Links
Links to third-party casino platforms on this Site may be affiliate links. We do not tag every individual link with a visible “affiliate link” label on a word-by-word basis, as this would affect readability. Instead, we make a categorical, site-wide disclosure in this document, which is accessible from every page of the Site.
The standard to which we hold ourselves is that a reasonable reader, having had the opportunity to read this disclosure, would understand that links to casino platforms on this Site may generate commercial revenue for us. We consider site-wide categorical disclosure to meet that standard, consistent with best practices in the affiliate marketing industry and guidance from consumer protection and advertising standards bodies.
If you are ever uncertain whether a link is an affiliate link, you may assume that any link to a third-party casino or gambling platform on this Site is potentially an affiliate link.
// No Guarantee of Outcome
Nothing on this Site constitutes a guarantee, warranty, or assurance of any outcome related to gambling. Affiliate links direct you to third-party platforms where gambling involves real financial risk. The information we provide about games, odds, RTP values, and casino platforms is for informational purposes only.
We do not guarantee that the terms, bonuses, promotions, or features described on this Site will be available to you when you visit a third-party platform, as these may change without notice. Bonus terms are set by and are the responsibility of the operator, not this Site. Always read the full terms and conditions on the operator’s platform before depositing.
Past performance of a game, strategy, or cashout approach is not indicative of future results. The return-to-player percentages and multiplier information published on this Site represent long-run statistical averages, not session guarantees.
// User Financial Risk
Gambling involves the risk of financial loss. Users who follow affiliate links from this Site and register with casino platforms do so voluntarily and accept all associated financial risks. This Site does not accept responsibility for losses incurred by users on third-party platforms.
We strongly recommend that all users:
- Set strict deposit limits and loss limits with the casino before beginning play.
- Treat gambling as entertainment, not as a source of income.
- Never gamble with money they cannot afford to lose.
- Seek help immediately if gambling is causing financial or personal harm.
If you believe you may have a problem with gambling, please visit our Responsible Gambling page or contact a support organization directly. Free and confidential help is available.
// Third-Party Platform Responsibility
This Site does not operate, manage, or exercise any control over the casino platforms to which it links. All decisions relating to account management, bonus terms, payment processing, game availability, and dispute resolution are made entirely by the operator. We have no ability to intervene in any dispute between a user and an operator, nor do we hold funds on behalf of any user or operator.
If you have a complaint about a casino platform, that complaint should be directed to the platform’s customer support team in the first instance. If unresolved, it should be escalated to the relevant gambling regulatory authority or alternative dispute resolution (ADR) provider.
// Regulatory Context
Affiliate marketing in the online gambling sector is subject to regulatory oversight in many jurisdictions. Affiliates operating in regulated markets may be required to comply with advertising standards, responsible gambling obligations, and disclosure requirements set by gambling regulators or advertising standards bodies.
This Site operates in accordance with applicable standards and guidelines for gambling-related affiliate content. Where specific regulatory requirements apply to affiliate disclosure in a given jurisdiction, this disclosure is intended to meet or exceed those requirements. Users in jurisdictions with specific requirements are encouraged to verify that accessing this Site and following affiliate links is lawful in their location.
// Changes to This Disclosure
This Affiliate Disclosure may be updated from time to time to reflect changes in our commercial relationships, applicable law, or best practice standards. The most recent version will always be published on this page with an updated date. We encourage you to review this page periodically.
// Contact
If you have questions about our affiliate relationships or this disclosure, or if you believe the content on this Site does not fairly represent a product or service due to a commercial relationship, please contact us through the form available on this Site. We take transparency seriously and will respond to all substantive inquiries.